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Bikes
$1,125.00
$1,500.00
25% Off
Versatile — that's what's always made our progressive trail bikes popular. These are bikes that are as at home blasting down trails alongside long-travel, full-suspension bikes as they are surfing mellow sections of singletrack. The Sync'r is our top of the line, do-it-all aluminum hardtail. The heart of the bike is a low-slung frame that's both playful and confident. We've hung the Sync'r chassis with equally stellar components that include a RockShox Recon RL suspension fork with 140mm of travel and a SRAM SX Eagle 1x12, single-ring drivetrain with a wide, 11-50 gear range. Powerful Shimano hydraulic disc brakes modulate speed precisely, and our own Diamondback AL35 tubeless-compatible wheelset delivers knife-sharp handling with durability at its core.
The Sync'r holds its own with no-nonsense hardtail precision and all-mountain capabilities, making it a great choice for any mountain biker.
$1,912.50
$2,550.00
25% Off
"Adventure bikes" are often plodding beasts of burden that sacrifice thrills in the pursuit of extra stability. Well, where's the adventure in that? We went a different route entirely. By adding 2.8-inch-wide, plus-size tires to our Level Link suspension, we've created a bike that absolutely rips on tight trails, but does so with the extra grip and control of a plus-size bike. Voilà—adventure made awesome. We gave the Catch a slack-but-not-too-slack front end. We wanted control on fast descents, but we weren't willing to give up maneuverability on tight trails. A SRAM SX Eagle 12 speed drivetrain gives you the gearing to tackle any terrain, and TRP Slate X2 hydraulic disc brakes bring this machine to a tidy stop. If you're looking to tackle rough terrain and want the ultimate in control without sacrificing the thrill of riding, the Catch is your bike.
$289.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®.
- Cruiser hi-ten steel frame
- Single-speed w/coaster brake
- Alloy rims, front hub, seat clamp and stem
- Training wheels
- 16”x 2.125” knobby tires
- Matching bell and valve caps
$289.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology.
- Cruiser hi-ten steel frame
- Single-speed w/coaster brake
- Alloy rims, front hub, seat clamp and stem
- Training wheels
- 16”x 2.125” custom tires
- Matching bells and valve caps
$289.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology.
- Cruiser hi-ten steel frame
- Single-speed w/coaster brake
- Alloy rims, front hub, seat clamp and stem
- Training wheels
- 16”x 2.125” RetroRunner tires
- Matching bells and valve caps
$299.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology.
- Radioactive Red and custom paint job throughout... street art or bike?
- Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming.
- This 16" model comes with matching fenders, saddle and grips with beautiful designs your kids will love.
- With coaster brakes and a front brake, this single-speed bike just made learning to ride easier for your kid.
- Accessorize their new ride with a matching or coordinating helmet.
$329.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology.
- Cruiser hi-ten steel frame
- Single-speed w/coaster brake
- Alloy rims, front hub and seat clamp
- Alloy stem and integrated kickstand
- 20”x 2.125” RetroRunner tires
- Matching bell and valve caps
$329.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology.
- Cruiser hi-ten steel frame
- Single-speed w/coaster brake
- Alloy rims, front hub and seat clamp
- Alloy stem and integrated kickstand
- 20”x 2.125” custom tires
- Matching bell and valve caps
$339.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology.
- Intricate dragons fly amongst the clouds around a deep metallic red frame.
- Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming.
- This 20" model comes with matching fenders, saddle and grips with beautiful designs your kids will love.
- With coaster brakes and a front brake, this single-speed bike just made learning to ride easier.
- Accessorize their new ride with a matching or coordinating helmet.
$359.99
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall.
It's right for you if...
You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels.
The tech you get
Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop.
The final word
There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are.
Why you'll love it
- Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming.
- Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck.
- Easy-to-remove training wheels that require no tools.
- 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day.
- Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings.
- Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.
$389.99
Outside is their best side. Electra’s Sprocket 20" bikes provide good old-fashioned fun in a good new-fashioned ride. Featuring Electra’s patented Flat Foot Technology, this bike is both comfortable and easy-to-ride. Designed to accommodate growth spurts, the Sprocket 20" is perfect for kids ages 5 to 8 between 3'8" to 4'5" tall.
It's right for you if...
You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels.
The tech you get
Comfort is key with our Flat Foot Technology, Kraton grips, Selle Royal saddle and linear-pull brakes with adjustable reach levers. Dual position crank arms allow the bike to grow with kids and Schwalbe tires with Kevlar Guard® provide flat protection, so they can ride 'til the streetlights come on.
The final word
Remember riding to your friend’s house or the store? Or taking off for nowhere in particular? It was simple and fun. Remember fun? We do. Sprocket features Electra quality and style with patented comfort and control. So get 'em off the devices and get ‘em outside, because outside is their best side.
Why you'll love it
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Kids grow and this bike adapts with adjustable pedal mount positions.
- Schwalbe Big Ben puncture-resistant tires with Kevlar Guard protect them against flats to keep them riding all day.
- The universal, aluminum frame is built to last so this bike can be passed down to siblings.
- Customize with an Electra bell or handlebar bag to carry all the necessities and make it their own.
$389.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®.
- Cruiser hi-ten steel frame
- Shimano Nexus internal 3-speed w/coaster brake
- Alloy rims, front hub and seat clamp
- Alloy stem and integrated kickstand
- 20”x 2.125” custom tires
- Matching bell and valve caps
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$399.99 - $449.99
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest.
It's right for you if...
You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop.
The tech you get
The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride.
The final word
Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are.
- It features our patented Flat Foot Technology® for amazing comfort and control.
- Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$409.99
Boom! Kapow! Wham! Super Sprocket 16" is ready to help your little rider save the day on two wheels. This bike is like a page from their favorite comic book with action scenes and cityscapes throughout the frame, chainguard and fenders. Embossing on the saddle complete this heroic ride.
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function.
- The universal, aluminum frame is built to last making this the most desired hand-me-down.
- Add a matching helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.
$409.99
It's summer every day on the Tutti Frutti 16". Fresh, tropical fruit and popsicles adorn the Pink Lemonade frame while palms and flowers lay waiting to be picked up by a sea breeze. The playful design is carried throughout the fenders, chainguard and custom saddle, bringing the joy of summertime to every two-wheeled adventure!
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function.
- The universal, aluminum frame is built to last making this the most desired hand-me-down.
- Add the matching Tutti Frutti helmet or handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.
$429.99
The Cat's Meow 20" is sassy and stylin' just like your little rider. It features multi-color metallic leopard spots on the frame, fenders and chainguard. The pink metallic rims and a matching saddle and bell complete the look making this ride purrfect for any feline fanatic.
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Kids grow and this bike will grow alongside them with adjustable pedal mount positions.
- Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function.
- The universal, aluminum frame is built to last making this the most desired hand-me-down.
- Add the matching Cat's Meow handlebar bag to carry all the necessities. Like juice boxes and snac
$429.99
EBC 3000 20" takes kids on a ride into the future. Robots wave "hello" as they busily tinker with the circuit board throughout the Space Dust frame, fenders and chainguard. Futuristic elements are carried throughout the custom debossed saddle and friendly robot bell.
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Kids grow and this bike will grow alongside them with adjustable pedal mount positions.
- Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function.
- The universal, aluminum frame is built to last making this the most desired hand-me-down.
- Add the matching EBC 3000 helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snac
$439.99 - $569.99
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll.
It's right for you if...
You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that.
The tech you get
The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- Get the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology®.
- The linear pull brakes and 7-speed drivetrain give you range and stability.
- Add a bell, basket or a surf rack to make the most of those long summer days.
$439.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$449.99
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.
$449.99
The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.
$519.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1.
It's right for you if...
You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux.
The tech you get
Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look.
The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride.
Why you'll love it
- It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology.
- The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated.
- Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.
$569.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood.
It's right for you if...
You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads.
The tech you get
Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills.
- Features our patented Flat Foot Technology for amazing comfort and control.
- Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$569.99
Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
- Lightweight 6061-T6 aluminum frame
- Shimano TX-35 7-speed w/Megarange 14-34t gearing
- Shimano Revo twist shifter
- Alloy linear-pull brakes
- Alloy crank and sealed cartridge bottom bracket
- Alloy seat post
- 26 x 2.125" Retrorunner tires
- Painted fenders
- Custom saddle and grips
$579.99 - $649.99
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets.
It's right for you if...
You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish.
The tech you get
Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels.
The final word
The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.
Why you'll love it
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra helmet and arrive fashionably safe.
$619.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, painted fenders, custom components and, of course, Electra’s patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it the perfect statement piece wherever you want to go.
It's right for you if...
You enjoy the ease and simplicity of our Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on the Cruiser Lux 3i.
The tech you get
The Cruiser Lux 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power. Cushy 26" RetroRunner tires, custom saddle and grips create a comfortable and stylish ride.
The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Why you'll love it
- It's in the name...Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology.
- The low maintenance coaster brake and 3-speed drivetrain keep riding fun and uncomplicated.
- Add a bell, basket or a surf rack to make the most of those long summer days.
$629.99
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets.
It's right for you if...
You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish.
The tech you get
Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels.
The final word
The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.
Why you'll love it
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra helmet and arrive fashionably safe.
$629.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- Schwalbe Big Apple 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$629.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$629.99
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$649.99
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
Sizing:
- 160 - 180 cm
- 5'3" - 5'11"
$649.99
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
It's right for you if...
You enjoy the ease and simplicity of a Cruiser, but you have an affinity for the ease and low maintenance of the internal hub gearing. The lightweight aluminum frame makes it easy to ride along on the boardwalk, bike path and everywhere in between.
The tech you get
The Cruiser 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power while cushy balloon tires, a custom saddle and grips create a comfortable ride.
The final word
The classic beach cruiser was our first muse. Over the years, we've continued to innovate and refine without losing our signature style and attention to detail. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Sizing:
- 155 - 173 cm
- 5'1" - 5'8"
$649.99
You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.
$729.99
You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.
$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat.
- Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips.
- 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain.
- 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat.
- For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat.
- Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips.
- 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain.
- 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat.
- For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$929.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat.
The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path.
- Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips.
- 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain.
- 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat.
- Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights.
- For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$929.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat.
The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path.
- Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips.
- 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain.
- 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat.
- Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights.
- For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$949.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride.
$989.99 - $1,019.99
Hearkening back to the days of the classic delivery bicycle. Electra's Delivery Cruiser retains the classic look and feel of these iconic bikes. The distinguishing feature of these bikes is the alloy front tray and real wood slats that is designed to carry oversize items such as laptops, backpacks, gym bags, shopping bags, etc.
$1,069.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride.
- Hydroformed 6061-T6 aluminum frame
- SRAM i-Motion 8-speed w/coaster brake
- SRAM i-Motion twist shifter
- Alloy crank and sealed cartridge bottom bracket
- 24” x 3.0” Fatti-O tires
- Eight ball valve caps
$1,259.99 - $1,309.99
Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes. Two distinctive styles to choose from: the classic Swing, or for more attitude, the Hellbetty with hot rod flames and extra-wide Fatti-O rear tire.
- Lightweight 6061-T6 aluminum tandem frame
- Shimano Nexus internal 7-speed w/freewheel
- Shimano Revo twist shifter
- Alloy cranks and sealed cartridge bottom brackets
- Shimano roller brakes and front hub
- 26”x 2.125” Hotster Flame front tire and 24”x 3.0” Fatti-O rear tire (Hellbetty/Metallic Red), 26”x 2.125” RetroRunner tires (Forest Green)
$825.00
This 3-speed tricycle offers freedom and stability for adults of all ages. Perfect for a neighborhood cruise or run to the market.
With superb stability, the IZIP Tristar 3-speed is ready for your next adventure. The 24" wheel in the front and the two 20" rear wheels keep the Tristar 3-speed stable enough to ride around town yet narrow enough to fit through an exterior door for easy storage. Your clothing will stay clean and dry thanks to the front fender and the chain guard. A lock on the front brake makes parking easy. The IZIP Comfort Tractor Saddle keeps the ride smooth and enjoyable. Whether you are taking a spin around the neighborhood, to the grocery store, or to the local park for a picnic, the Tristar 3-speed will get you there in style.
$4,599.00
Quincy is inspired by a place like no other. Nestled deep in the Sierra Mountains of Northern California is a small gold rush town where the avenues for adventure seem endless.
Miles upon miles of dirt roads that lead to nowhere and everywhere. The kind of roads you want to get lost and found on. Where you don't quite know what kind of bike is best suited, and forces a constant re-think of your whole darn setup. This is Quincy terrain.
A full carbon frame and fork gives where you need it and takes a beating where you need it more. From tarmac to way-off-the-map, this is a robust bike that's comfortable on or off-road all day long.
Designed to adapt, Quincy builds are available with 700c wheels with clearance to run wide tires on both (45mm and 650b x 2.1" respectively). Pleasingly simple single-ring drivetrains come standard, but the frame can also accommodate a dual chainring set-up if desired.
Cleverly routed hydraulic disc brakes ensure you're always in control, no matter how fast you're rolling in any conditions. Meanwhile, mounts for fenders and three water-bottle cages complete the incredibly versatile, all-conditions package.
With a size range that fits rider heights from around 5'0 up to 5'9 and a geometry that perfectly balances confident handling with precision reactivity, this is a Juliana Bicycle through and through. And like all our bikes, Quincy is spec'd with kits we feel are best suited to potential owners. This includes the Ergon SR10 women's saddle and bar widths matched to frame size for a tailored cockpit that gives Quincy that unique fit, look, and feel.
$4,899.00
Saving weight means little without retaining an appropriate level of stiffness and responsiveness too. So we've taken all the acceleration and out-of-the-saddle sprint qualities of a carbon XC race rocket and fused them with a rear-end that still rails corners like a hardcore trail bike.
This unique XC-trail attitude is also reflected in the geometry. The head tube angle (67.1 degree) and reach (425mm) is a little steeper and shorter than a Joplin to meet the demands of aggressive climbing, yet the Wilder's seat tube angle is a touch slacker and the chainstays a little longer than a Joplin too in order to retain that familiar Juliana confidence on descents. And talking of chainstays, each chainstay length is specific to the individual frame size; meaning riders of every height enjoy the same handling and performance no matter what.
Beyond the details, there are some bigger features that amplify this XC wild child's abilities. Rapid rolling 29-inch wheels are paired with a 120mm fork to tame the feral lines and smooth the sketchiest of passing maneuvers. There's even room for two water bottles within the front triangle for bigger training and racing days.
$5,149.00
The bike to get lost—and found—on.
Quincy is inspired by a place like no other. Nestled deep in the Sierra Mountains of Northern California is a small gold rush town where the avenues for adventure seem endless.
Miles upon miles of dirt roads that lead to nowhere and everywhere. The kind of roads you want to get lost and found on. Where you don't quite know what kind of bike is best suited, and forces a constant re-think of your whole darn setup. This is Quincy terrain.
A full carbon frame and fork gives where you need it and takes a beating where you need it more. From tarmac to way-off-the-map, this is a robust bike that's comfortable on or off-road all day long.
Designed to adapt, Quincy is built with clearance to run wide tires on either size wheel (700c x 45mm and 650B x 2.1"). Pleasingly simple single-ring drivetrains come standard, but the frame can also accommodate a dual chainring set-up if desired.
Cleverly routed hydraulic disc brakes ensure you're always in control, no matter how fast you're rolling in any conditions. Meanwhile, mounts for fenders and three water-bottle cages complete the incredibly versatile, all-conditions package.
With a size range that fits rider heights from around 5'0 up to 5'9 and a geometry that perfectly balances confident handling with precision reactivity, this is a Juliana Bicycle through and through. And, like all our bikes, Quincy is spec'd with kits we feel are best suited to potential owners. This includes the Ergon SR10 women's saddle and bar widths matched to frame size for a tailored cockpit that gives Quincy that unique fit, look, and feel.
$5,899.00
Saving weight means little without retaining an appropriate level of stiffness and responsiveness too. So we've taken all the acceleration and out-of-the-saddle sprint qualities of a carbon XC race rocket and fused them with a rear-end that still rails corners like a hardcore trail bike.
This unique XC-trail attitude is also reflected in the geometry. The head tube angle (67.1 degrees) and reach (425mm) are a little steeper and shorter than a Joplin to meet the demands of aggressive climbing, yet the Wilder's seat tube angle is a touch slacker and the chainstays a little longer than a Joplin too in order to retain that familiar Juliana confidence on descents. And talking of chainstays, each chainstay length is specific to the individual frame size; meaning riders of every height enjoy the same handling and performance no matter what.
Beyond the details, there are some bigger features that amplify this XC wild child's abilities. Rapid rolling 29-inch wheels are paired with a 120mm fork to tame the feral lines and smooth the sketchiest of passing maneuvers. There's even room for two water bottles within the front triangle for bigger training and racing days.
$6,199.00
THE TRAIL BIKES THAT LOVE TO PLAY
The Juliana Joplin combines short travel efficiency with modern geometry to create a bike that's as up for the big climb as it is the big descent. These sporty 29ers are the perfect choice for riders considering a cross country bike but will likely never race. They climb efficiently, roll fast on the on the flats, and have some real capability for when the DH music goes from easy listening to rock-and-roll. Featuring a 130mm fork and 120mm of Virtual Pivot Point (VPP) rear suspension travel, Joplin is sporty, capable, and fun.
$6,799.00
The Trail Bikes that Love to Play
The Juliana Furtado has always been more capable than many expected. But now with a high-traction 29-inch wheel up front, a maneuverable 27.5-incher out back, and even more refined suspension, their touch is even more deft on the trails. Featuring a 140mm fork and 130mm of VPP rear suspension travel, Furtado was made for sporty performance.
$8,199.00
Saving weight means little without retaining an appropriate level of stiffness and responsiveness too. So we've taken all the acceleration and out-of-the-saddle sprint qualities of a carbon XC race rocket and fused them with a rear-end that still rails corners like a hardcore trail bike.
This unique XC-trail attitude is also reflected in the geometry. The head tube angle (67.1 degrees) and reach (425mm) are a little steeper and shorter than a Joplin to meet the demands of aggressive climbing, yet the Wilder's seat tube angle is a touch slacker and the chainstays a little longer than a Joplin too in order to retain that familiar Juliana confidence on descents. And talking of chainstays, each chainstay length is specific to the individual frame size; meaning riders of every height enjoy the same handling and performance no matter what.
Beyond the details, there are some bigger features that amplify this XC wild child's abilities. Rapid rolling 29-inch wheels are paired with a 120mm fork to tame the feral lines and smooth the sketchiest of passing maneuvers. There's even room for two water bottles within the front triangle for bigger training and racing days.
$1,799.00
With guns-of-literal-steel, the Point reigns supreme over jump lines, urban bowls, and pump tracks. From pump track groms to the jaw dropping gymnastics of the pros, riders around the globe crave the ultimate beauty and time-tested feel of double-butted 4130 chromoly steel. Ultra-modern dirt jump geometry manuals on command and takes flight effortlessly. This is the Pivot Point; the fulcrum of radness. Whether single-speed or geared, the Point is the wherever, whenever complete bicycle for every rider.
- Double Butted 4130 Chromoly delivers the finest "feel of steel"
- Ultra-Modern park geometry features long reach and ultra-short chainstays
- Dropouts on the frame only option come with a derailleur hanger to run geared or single-speed
- Cable routing for geared or single-speed builds
- Easy to use and extremely secure chain tension adjustment system with chainstay adjustment range of 385 mm – 400 mm
- Available as a one-size-fits-most frame or complete bike
$3,999.00
Wickedly Fast. Ridiculously Fun.
Our line of LES hardtails has been ridden to victory in professional races around the world. The LES 27.5 is a hardtail aficionado's dream machine. Our latest addition to the LES line-up features an ultra-light chassis with BMX-like handling and the rollover advantage of bigger wheels, all in a snappy, fast-accelerating package that fits a wide range of riders.
World Cup Performance for Every Size of Rider
The LES 27.5 brings uncompromising performance to riders from 4'10" to 6'1". The LES 27.5 is a revelation of optimized geometry, stand-over clearance, weight, and ride tuning. By including sizes Small and Extra-Small in the range, we've got a LES model to properly fit every size rider who seeks bigger wheel performance. Size-specific carbon molds enable us to use smaller diameters and unique carbon layups to build lighter frames that maintain the same high strength in a more compact frame design. The more compact frame design of the LES 27.5 also makes it possible to build a sub-19.4lb (8.79kg) race bike—an advantage for everyone, but even more so for small riders seeking the best power to weight ratio.
The New Standard in Hardtail Performance
The lightweight LES 27.5 sets a new standard for stiffness and power transfer. Marshaling our proprietary hollow core, internal–mandrel process, and a custom layup incorporating new, high-modulus carbon fibers, we've created a ride-tuned hardtail that transfers your every watt into pure speed.
The LES 27.5 features an oversized, box-section downtube and bottom bracket area, stiffness-enhancing Boost 110 and 148 front and rear spacing, as well as meticulously engineered seat and chainstays. Out on the course, those features add up to amazing power transfer, razor-sharp handling, and a surprisingly forgiving ride quality that staves off fatigue and saves you energy on even the longest courses.
$3,999.00
The Racer's Edge
On the right course, nothing is faster than a hardtail, and nothing delivers the stiffness to weight ratio and raw speed as a Pivot LES SL. The LES SL is engineered to the Nth degree to deliver the kind of handling, extreme power transfer, and low weight that transforms every last watt of output into a race-winning performance.
A New Paradigm in Hardtail Performance
A tenth of a second gained here, a hundredth there, over and over across the length of an hour and a half long cross country race really add up at the finish line. The LES SL is up to three-quarters of a pound (that's 300 grams!) lighter than it's already svelte predecessor making it a racer's dream that can turn seconds saved into minutes—all while retaining the quality and handling that has pushed Pivot athletes to cross country race wins at the elite level across the world. With new carbon dropouts, an integrated headset, and new layup schedule utilizing Hollow Core Molding Technology and cutting edge carbon materials, the LES SL is by far the lightest hardtail we've ever built. Pivot's race-winning hardtail legacy takes a quantum leap forward with a lighter, faster, and sharper-edged tool with only one goal in mind: getting from point A to point B as fast as possible.
Progressive XC Geometry
When a bike racks up wins and course records in races around the world and is the weapon of choice for our World Cup XC, Tour Divide, and 24-Hour racers every time the course is smooth and fast, you know that geometry is dialed. That's why the LES SL retains the same great fit and handling that has made the LES a favorite with our elite racers across multiple disciplines. New school cross country race geometry relies on slacker head angles, shorter stems, and longer reaches for the kind of stability that excels over the longest races and technical World Cup race courses with razor-sharp agility that makes it a short track racer's advantage.
$4,199.00
Pivot fat bikes are for all season and all surface cycling. Ride where others can't and embrace old man winter with oversized fat tires to enhance traction, floatation, and bump absorption.
From Singletrack to Snow—One Bike Rules It All
The Pivot LES Fat is the world's most versatile big-tire machine. Compatible with almost every wheel size available, from 26" and 27.5" Fat to 27.5+ to 29er, the LES Fat is a four-season hardtail that can take you from singletrack to snow to sand with no compromises.
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